Gym Shark

To celebrate the opening of their first flagship store, Gymshark wanted to produce a series of bespoke AR invitations for VIPs attending their launch event.

Rather than the usual influencer invite in a fancy PR package, we pitched a password protected Augmented Reality experience. This offers an extra premium feel for the VIP’s being invited to the launch event. The locked invitations spring to life once the logo is scanned, inviting the user to take their first step inside the store to check out what it has to offer.

There they’ll find doorways to Gymshark’s new Sweat room, HUB, Joe & the Juice and 1-2-1 shopping experience.

The influencers loved the password protected invite and GymShark had a huge increase in sharing across social media for the launch of the store.