Tommy Hilfiger

To celebrate their heritage collection, Tommy Hilfiger released their most iconic looks from over the years out of the vault and into the future by allowing users to try on digital versions of the clothing.

This virtual try-on was made specifically for Snapchat. Users are able to swipe across the different options via the UI picker to try on shirts, gilets and jackets from the collection.

From within Snapchat users can instantly link through to the webshop and buy the pieces directly. Lots of fun as always with IMA.

Virtual try-ons are growing towards a fixed asset for brands to offer their audience. These utility based AR experiences are an important step in the consumer journey within their decision making process while shopping online.